Running a self-sufficient production team for a US pharma marketing agency
- 8 years
- 500+ projects delivered
- 80 pharma companies, 153 brands
- 3× ROI for the client
- 100% on-time delivery
A US-based HCP-focused marketing agency engaged us to operate a dedicated digital-production unit. We ran it for eight years. Built a self-sufficient multifunctional team — design, development, QA, project management, analytics, marketing — that integrated with the client's sixty-person organization while staying fully autonomous. Delivered 300+ websites and microsites, 1,300 emails and 1,000 banner sets, all through MLR. Built an internal Pharma Site Builder platform with template-based site builder, auto-deployment pipelines, MLR screenshot engine and CI/CD — cutting production costs by 25–30% and delivery time by ~30%. Doubled the unit's profitability. They owned the strategy. We ran the engine.